1. Get Noticed: go in with a bang by launching your new site, or new content on social bookmarking sites. Many social bookmarking sites, such as Digg, Reddit and Netscape are read on a daily basis and a perfect place to start your traffic generation debut.

2. Take advantage of free ads: GumTree is a great place to get your new website noticed. Gum Tree is a free advertisement space where you can make an ad for your website, for free! It doesn’t get any better than that!

3. Get Accounted: start creating as many social networking accounts as possible. Social networking is a great way to get your product or service noticed. Set up a MySpace Page, a Facebook Page, a Yahoo Page and much more. Ask your friends to add your page as “fans” and watch your traffic jam up.

4. Use StumbleUpon: Submit your site to Stumble Upon and then get your friends to stumble on it as well.

5. Create a Yahoo Group: join or create a Yahoo group in your area of interest. Most likely others in that group will be interested in knowing about your website and checking out what you have to offer.

6. Tweet with Twitter: Tweet Tweet, you have mail. Twitter is a new social media revolution that combines text messages with the Internet. It may seem a little confronting, but it’s a great way to advertise your website. Get a following and send them a tweet.

7. Contribute to Forums: one of the best ways to use social media in your favor is to make a brief contribution to Forums in your topic of interest. Include a link to your website after offering incredibly advice. However, make sure you use sparingly- don’t spam.

8. Search for relevant sites: there are literally social networking sites for everyone and everything. For baby boomers, for music lovers, for avid photographers, for video gamers, for George Lucas fans, for Twilight lovers, and for every single other fetish in the world. Take advantage of this by joining social networking sites that relate to your website. This is where your prospects will be.

9. Show you care: by participating in other social media outlets, you are showing to others that you are genuinely interested in the subject. The more comments you share, the more you will be respected and revered as an active member in your niche market community.

10. Add the “tell a friend” function: on your website, add the ‘tell a friend’ function. This is a simple little button that allows people to easily connect to your website and inform others about it. In the cyber world, word of click is just as important as word of mouth. So make the most of this with social media.

Pamela Hart contact us to design a logo and layout and to develop a CMS to help run the website.

Our team came up with a simple color scheme more suitable to the targeted niche that will attract more visitors interested in purchasing her services. The new theme and logo makes this website standout. We develop a performant CMS.

We also did a full SEO of the website.

To save time and effort we’ll create a list of SEO tips to help you in the future.

1. Keep your Website Structure Clean: Your home page should display the product categories; while all the inner pages should follow a common webpage structure.

2. Use a Unique Title/Description/Keyword Tag: Every product page should have a unique title/description/keyword. An Ecommerce site can contain any number of web pages. You can ask the programmer to code the title/description/keywords from the page content and product name. This makes your SEO more dynamic.

3. Use Breadcrumbs for All Inner Pages: The breadcrumbs are like a secondary navigation structure. It helps the visitor to navigate back to the main product category page. A breadcrumb also helps in the internal linking of the website. Overall, including a breadcrumb makes the website SEO friendly.

4. Use a Heading Tag: Searchbots assign a lot of importance to the heading tag. The heading tag is SEO friendly and can be used to format the title of the web page content.

5. Don’t use Flash: Avoid using flash on every web page of your Ecommerce website. This will expand the site loading time. If the use of flash is inevitable, include textual content in the flash. Search engines are capable of reading the text in the flash file.

6. Optimize Images: Add the Alt tag to all the images of your website. Search engines cannot read images. The Alt tag is a means of ensuring that the search engines read the alternate text for images.

7. Optimize Anchor Text: Anchor text appears between the anchor opening and closing tag. It is good practice to use keywords as the anchor text.

8. Create an SEO Friendly URL Structure: The default URL structure of a dynamic website contains parameters. Search engines are not capable of understanding these parameters. A good URL structure must contain words separated by hyphens.

9. Generate a XML Sitemap: A XML sitemap contains all the URLs present in the website and makes it easy for searchbots to find and index all web pages. If the number of web pages on a site is large, you can create a number of XML sitemaps and then submit these sitemaps to Google via Webmaster Tools. E.g. sitemap1.xml, sitemap2.xml.

10. Limit the Number of Outbound Links: Always link to a safe and secure website. If you are not sure about the quality of the website you are linking out to, use the no follow attribute.

11. Submit to Search Directories: Forward your website URL to good quality search directories. Most of the search directories take a few weeks to link back to a site. Fill in the details of the submission form carefully, so that the administrator accepts the submission.

12. Submit to Article Directories and Social Bookmarking Sites: Article submission is the quickest way of obtaining high quality backlinks. You need to select the do follow bookmarking sites and submit the URL to them. Growth in traffic is a plus point of submitting to social bookmarking sites.

13. Integrate a Secure Payment Gateway: A secure payment gateway is the heart of an Ecommerce website. Get a trust seal from Verisign, TrustE, etc. Visitors will be more likely to trust your site and to make an online payment.

14. Track User Behavior with a Good Analytics Tool: You can track and analyze visitor behavior with a good analytics tool. You need to select an analytics tool based on your requirements. If your Ecommerce website operates on a large scale, you can opt for a paid analytics tool. Otherwise you can use a variety of free tools to obtain the best results.

It is very easy to rank well and get quality traffic with these tips. The trick is to maintain the balance of the site being SEO and user friendly.

1. Social media is the preferred way for people in younger demographics to communicate with each other. Nothing else comes close.
2. Social media is based on the concept of friends, but that term today is very loosely applied. Similarly, profiles are loosely defined and can be used in a variety of ways by people, companies, brands, and so on.
3. The more active a consumer is on the Internet, the more likely they participate in multiple social networks. Oftentimes, these people are influencers within a circle of friends and have a tremendous impact on the opinions of others.
4. Once information is shared on a social network, it is out there and can’t easily be contained. Everything is out in the open and largely visible for other people to see.
5. Social media is best applied in addition to existing Internet marketing programs and alongside other Web assets. When building a strategy, you must think comprehensively.
6. The rules are still being made. Social media “etiquette” is still relatively immature. Tread carefully.
7. Everyone on social networks is motivated by some combination of the following human needs:

• Love Finding love, keeping up with loved ones, and so forth
• Self-expression/emotion Sharing life’s details with friends
• Sharing opinions/influencing friends Using social media as a platform for influencing opinions, usually about politics, religion, or other things we don’t typically debate in person
• Showing off Sharing life’s successes and/or achievements with others
• Fun/escapism/humor Using social media to get a good laugh
• Memories and nostalgia Catching up with old friends and sharing old stories
• Making money Using social networks primarily to support professional pursuits

As you can probably tell, the motivation for using Facebook varies significantly depending on your customer. Most companies with mature marketing departments spend a lot of time on customer personas to understand who customers are and how they behave. While this can, at times, trap a business into oversimplifying its customer base, this is one case where I think developing personas can be especially effective even for a smaller business.
Let’s think of this in practical terms. For instance, single people will typically be far more interested in finding a love interest than a happily married person in their 40s. The happily married person may want to use Facebook to keep up with relatives and loved ones. A grandmother will be more interested in sharing pictures and stories about loved ones than her grandchildren will be. If you are going to create a successful marketing campaign, you’re going to have to identify the people you are trying to reach and exactly how you can reach them more effectively. Figure out who your customer(s) are and what their motivation is for using Facebook. That exercise will help you craft a much better campaign for your target market, and it will also inform your ad copy and/or creative.

The number one activity online is e-mail. This is why e-mail can be used as a great online marketing tool. Many Internet users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home.

Permission Based E-mail

One important key to an effective e-mail marketing strategy is to only focus on permission based mail. This means that customers need to choose to receive mail from you. This is known as “opt in”.

You should never rent or buy an e-mail list since this is considered to be spam. No matter what the owner of the e-mail list will tell you, the majority of the addresses on the list did not opt in to receive e-mail or to have their personal information sold to you. When you send e-mail to people who don’t want it you’re sending spam. Spam will give your company image a cheap look and take away any trust that customers have in you. You want leads that are quality and not quantity and this means building your own e-mail list. You’ll find that the final results will be tremendous to you and your business.

E-mail marketing should be considered an extension of the customer service that you provide. You want to be able to communicate with your customers at every point in the sales process. When you give your customers what they ask for, without abusing any permission, you establish the base for a relationship that is founded on respect and leads to long term customer loyalty.

Pinpoint Marketing: Pinpoint marketing is the process of sending the right message at the right time so that it produces actual results. For example, if you’re at a ball game and are eating a bag of popcorn. Just when you take a handful of popcorn the Coca-Cola logo appears on the big screen. The next you thing you know you’re looking for the first vendor who can sell you a can of Coke. However, if an advertisement for a new car appears on the big screen while you’re watching the game and eating popcorn, you’re less likely to be interested since it’s not something you’re looking for at that moment. Interruptive marketing isn’t really targeted because it’s not something that you are actively looking for. People who use the Internet are usually looking for a solution to a problem. When you put your product in front of them at the right time you’ve reached a potential customer.

Day-part Marketing: The placement and timing of ads on the Internet has become so important to online marketing that some companies, such as Yahoo!, are selling advertisements in “day-part”. Day-part is something that has always been done in television advertising. Day-part marketing works like this – specifying at which time of the day certain ads are viewed so that you can effectively target your customers.

Embedded Marketing Messages: These days, more people than ever are using the Internet to research a product before they buy. As well, most Internet users are becoming more serious about the amount of time that they spend online. Studies show that users are spending less time on the web and that the time they do spend surfing is focused and deliberate. Many users bookmark their favorite websites so that they can access information fast and easily. When people want a solution to a certain problem, such as a health issue or taking a vacation, they often look online for the answers. This is why it’s important for you to put your product or service right in front of them whenever you can.

The Internet is one of the best places for consumers to find out about new products and services. This places the net above television, radio, magazines, and newspapers. When you use the Internet to promote your product or service you have the opportunity to reach a multitude of potential customers anywhere at any time. The web is one of the most powerful mediums for reaching and influencing people and the decisions they make about business.

Components of Good Content

One of the key ingredients to success on the Internet is creating website content that Internet users want to read. When you have content that is (1) interesting, (2) factual, and (3) well written, you have some of the main tools that you need to get the desired traffic to your online website.

Writing Decisions: When you first start writing content for your website you’ll find yourself facing many decisions before you even sit down at the keyboard or pick up a pen. As you begin to develop the content on your website pages you’ll find that you’re often changing many of your first instinct decisions. This is all part of the process of writing. But how can you most efficiently sort out all you need to think about so that you develop website content that users want to read?

It’s important that you find out what it is that Internet users are looking for on the Internet so that you can focus your website content on these issues. Take some time to study at the top hits in the search engines for products or services that are similar to what you’re selling. Even though these top ranked websites are most likely using Search Engine Optimization techniques you can still read what it is that they’re using to draw in the crowd. Take some of these concepts and include them in the flow of your web content….but ONLY if these concepts enhance what you’re writing and are entirely relevant to the products or services that you’re selling. Keep in mind that although one website may be at the top of the search engine rankings today, it won’t take them long to fall back into the ranks of “mediocre websites”. Websites that rely on SEO techniques don’t give people the information that they’re looking for to keep them coming back. How many times have you yourself searched a topic in a search engine only to find that the top hit is filled with articles and web content that has nothing to do with what the website is all about?

Features:
1. 4 pages
2. PSD files are well organized
3. Easy to modify & Change colors to your own
4. Fully Customizable

Graphics Files Included:
Layered PSD
Font used : Arial, Myriad Pro and Georgia
The zip file contains :
- 4 PSD files ; fully layered & editable.

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• What age group are you trying to sell to?
• Are you selling to a specific ethnic group or gender?
• Will most of your customers be married or single?
• How fast will most Internet connections be?
• Will you target customers who have children?
• What level of education will most of your customers have?
• Where will most of your customers live?
• Will your customers have any specific hobbies?

The more you know about your customers the easier it will be to come up with a marketing plan. You’ll also be able to design a website that is the most appealing to these customers. The biggest advantage of marketing on the Internet is that it allows you to become very targeted towards your desired customers.

Targeting Different Types of Customers

Marketing online is the same as marketing anywhere else. There are certain products, colors, themes, and lingo that will appeal more to some customers than to others. When you know what type of customers you’re targeting you can meet their needs so that you grab their attention. When you use certain features that pull customers to your website you have the ability to gain their attention, loyalty, and trust. For example, studies show that most female shoppers like to save money and time. Over 80% of purchases in the home are influenced in some way by women. As well, these same studies show that women like to able to compare costs fast and easily without getting any kind of sales pressure. If you’re trying to target women customers some things that you should keep in mind include (1) giving them a feeling of comfort and community, (2) let your website deal with everyday problems, and (3) focus on education, health, and family.

Get the Word Out

Doing something innovative and creative online, as well as using the latest technology, will always get attention. For example, adding animation, flash, or a photo can create a buzz about the product or service that you’re selling. Just as e-mail, which contains jokes and strange pictures, gets forwarded all around the planet so too can your marketing message make the rounds. Come up with a marketing message and then forward it to family, friends, and anyone else you know.

Any time that you can get someone else to forward your e-mail to others you get the information out there about your website and the product or service you’re selling. One key to great online marketing is remembering that quality, not quantity, counts. Avoid buying e-mail lists and focus instead on building your own with people who are actually interested in what you’re selling. Today online marketing isn’t about how many people you get to your website or how many people are on your e-mail list. Today online marketing is all about how people react to your website and what it is that you’re selling.

For more information about this part of Reaching Your Target Audience, please comment to this post and you’ll receive the Internet Marketing guide for free.

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